Inman News

Today’s world is digital. Consumers are inundated with digital devices, filled with social media, email campaigns and digital marketplaces. There is no breaking free from the World Wide Web -- it’s part of even our most simple daily routines ...

In this tutorial, I’m going to show you how to build a Facebook Messenger advertising campaign that will generate more homebuyer/sellers leads and deliver them right to your smartphone ...

A closing or a successfully sold property does not necessarily mean the agent's job is done. Leigh Brown interviews Steve Weiss, a Realtor of 32 years, who talks about an after-sale issue in which he sent his clients on a nice dinner out so that he could investigate a peculiar smell coming from under the house ...

Save My Spot 90% of prospects will research you before they call. Do you know what happens when someone Googles YOUR name? Join us for an interactive demo of Reach150, a simple tool you can set up in 10 minutes ...

In an inventory-starved, raging-hot seller's market, finding homesellers who are ready to pull the trigger and connecting with them fast can mean the difference between becoming the real estate agent who lists that home and the agent who wishes she had ...

Jerry Holden is the president and broker for The Holden Agency. After a career in professional baseball, Holden redirected his competitive mindset toward real estate and quickly built a reputation of success in the industry ...

HouseLens, a provider of visual marketing solutions for the real estate industry, has joined forces with the real estate portal to integrate HouseLens professional walkthrough video tours on the site's listing pages at no charge to agents. (HouseLens' video creation pricing can be found here -- packages with video start at $225.) ...

If you slept through all of 2016, then you might have missed the news that there weren't enough appraisers last year for all the properties that needed appraising ...

On July 29, Fannie Mae will activate an update to “Desktop Underwriter,” the software that analyzes borrower applications and grants approval -- “DU” in shorthand spoken with reverence or disgust throughout the industry. This update will make it easier for us to approve loans ...

In approaching this small -- but inevitable -- slice of the market, agents are sometimes presented with opportunities to get their foot in the door by attending FSBO open houses or hold marketing events for FSBOs if asked. But is it a good idea ...

Disruptors are everywhere. Machine learning and artificial intelligence are examples of innovation that will supposedly make real estate agents as obsolete as travel agents ...

Many real estate agents are seeing tremendous value gained by implementing video in their business. Much of that "video following" revolves around having an active YouTube channel, which makes sense as this medium of communication reaches more Americans (on mobile devices alone) than any TV network ...

Want to win listings more often but aren’t sure how to beat the big real estate teams that dominate your local market? Although it may seem like you’re fighting a losing battle when competing with big teams, you actually have some unique advantages as a solo agent that you can leverage to come out ahead ...

Today we have some harsh facts about the realities of what is going to take place as instant offer programs move from larger test cities to your own backyard ...

Most days, the work I do to earn a living doesn’t seem like work. I spend time driving, walking, writing and on social media. I meet with people, I tour houses with and without clients. I have lunch or coffee with people I enjoy spending time with and call it a meeting ...

Everything seems to be moving online these days. More and more people are getting information and offers from mobile devices. Does this mean direct mail is dead? If you said yes, think again! ...

Real estate listing photos appear to be the subject of increasing legal skirmishes lately, and there are at least two players in the industry not ready to give up the fight for their rights to them ...

A Texas listing has taken the internet by storm thanks to shocking listing photos that show mannequins calmly waiting on a drink in the kitchen, sitting in front of the bed or gleefully playing on a reading room ceiling ...

We've already established that Zillow's Instant Offers, OfferPad and a plethora of other companies like them that have an instant offer program model that has proven to work and is here to stay. And it's a waste of our precious time to fight them in this free market society.   ...

Wouldn’t it be great if you could cut down on advertising and spend more time actually engaging with potential homebuyers and sellers? Marketing experts in real estate and other industries are increasingly using content marketing to win more customers ...