Inman News

In this Monday column, Christy Murdock Edgar asks agents across the nation to share the lessons they've learned during their time in the industry. This week, Omaha agent Amber Tkaczuk.

Every day, we see "the good, the bad and the ugly" when it comes to real estate agents and brokers on social media. From avoiding creepy habits to being mindful of group invites, here are eight tips for social networking professionals.

As a broker or marketer, you’ve invested hundreds of hours and countless dollars carefully designing your brand’s story. You have a plan for every brand channel that allows you to communicate directly with consumers—from TV spots to your website.

As real estate professionals in the ultra-competitive Austin, Texas market, we know a strong online presence is critical today. But no matter how ubiquitous digital solutions become, we can never forget that this is a relationship-based industry.

Given how many tech-focused real estate companies are launching and debuting new features and business models, agents on the ground don't need to worry about innovating themselves, right? Wrong.

In Phoenix and Las Vegas, Zillow appears to have tested the prioritization of its own Zillow Offers listings above others on its website, according to an analysis by Inman.

Student debt isn’t the only thing holding back home sales, which reached a six-year low in December and have been on a steady decline since 2004.

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: why technology is never the solution. 

Quicken Loans is dropping the familiar rocket out of its logo for its portfolio of online mortgage and home search brands. 

As a real estate agent, how you sell yourself often directly translates into how many homes you sell. Here are ICNY speakers' top tips on how agents can upgrade their marketing game.

In a presentation at Inman Connect, real estate consultant Mike DelPrete said Opendoor's "nightmare scenario" is 160,000 Keller Williams agents "in people's living rooms and kitchens waving around an iBuyer brochure and saying, 'We do that, too.'"

These days, it can be hard to build a consistent brand whether you’re a large corporation or a single broker, as we’ve seen from companies struggling to offer coherent messages of social and political activism. A panel of experts tackled strategies at Inman Connect New York 2019 on Thursday.

Agents have to be prepared to answer complicated questions about home equity lines of credit. In this post, we’ll simplify the subject so you can provide a clear, concise explanation that buyers will understand.

Consumers who are used to being able to buy things with a single click want a similar experience when purchasing real estate — and they're pushing the industry to innovate in complex areas that have long resisted disruption.

BlackRock lifted its stake in RE/MAX Holdings by 5.2 percent in the third quarter, elevating its total ownership of the real estate franchisor to 15.2 percent.

A recap of ICNY's Capital Connect

Merritt Hummer, a principal at Bain, who spoke with Matt Harris, a partner at Bain, during a second Inman Connect session Friday also painted iBuyers as antagonists to consumers themselves.

The week's top real estate industry stories from Inman Connect New York.

Keller Williams Director of Innovation Adi Pavlovic spoke Thursday at Inman Connect, explaining what a platform is and why it matters for real estate pros.

As agents move their work online and market themselves as digital service providers, they need to consider what happens to the data they share.